The Panerai story is one of innovation in the service of creating tools for unfettered adventure, a cornerstone upon which the brand forges its leadership.

Next generation metal

Panerai eSTEEL™


Panerai is the first luxury brand to introduce eSteel™ in its production on large scale. eSteel™ is a next-generation metal obtained from pre-consumer recycled steel scraps (up to 95%) coming from different industries, preferably from Swiss watchmaking industry. Its production significantly reduces CO2 emissions.



concept watch

Submersible eLAB-ID™


In 2021, Panerai introduced eLAB-ID™, a concept watch pushing the limits of recyclability in our industry. The brand did not monopolize details surrounding its components. On the contrary, Panerai shared information concerning its suppliers and collaborators, recognizing the entire watch industry must have access to the same materials to broaden opportunities for sustainable watchmaking.



Established in 2005, the Responsible Jewellery Council (RJC) is the world’s leading standard-setting organisation for the jewellery and watch industry.


Panerai is member of the RJC since 2012 and COP (code of practices) certified since 2014. The RJC Code of Practices (COP) is the global standard for the responsible jewellery and watch industry, focusing on business ethics and responsible supply chains.